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Your evaluation will be based on the following criteria:

• Overall Web site Appeal – If your customers have to squint at overbearing, mismatched, uncoordinated colors on your site, they likely won’t return. Also, they’ll think of your site as poorly designed, and amateurish. If you have an online business, it needs to at least appear to be professional so that serious buyers can take you seriously.
• Appropriate usage and quality of graphics – Too many graphics can take longer to load than customers are willing to wait. You have only eight seconds to grab the attention of the average Web surfer. If your site takes that long to upload on your screen, most likely, you’ve already lost them. The next site is only a mouse click away.
• Navigation of Web site – If your customers can’t even find what they are looking for, they’ll give up and go to your competitor’s site. Who wants to spend needless hours searching for products, services or information they can likely find more quickly elsewhere?
• Innovative Internet Technology – Being professional also includes being up on the latest technologies. If your site doesn’t have this "look" and "feel", or the expected functionality, then how can you expect your customers to believe you have the latest and best products and services?
• Quality of Content – If you’re too lazy to use a dictionary or spell checker, you had better allow a professional to handle the content on your site. Customers who can spell better than you or recognize your punctuation errors, aren’t likely to take your business seriously. For one thing, they’ll develop the idea from your own content that you don’t take it seriously. Also, if you expect people to buy your products and take advantage of your services, you have to tell them about it. Make sure you have informative, ideal content pertaining to the subject of your site. People may buy with emotions, but they also want to feel like they are making informed, educated decisions. Your content should help them feel that they are doing this.
• Code Efficiency – Nothing is more frustrating than a link that doesn’t work, or a search engine that pulls up thousands of pages that will take all day to sift through. You need useful hyperlinks that work, and codes that actually submit filled out forms. Also, the meta tags and keywords on your html pages are your search engine magnets in helping unsuspecting Web surfers find you. Allow the EBTCO.com professionals handle this for you.
• Site Management and Communications – We at EBTCO.com can help you maintain your Web site, update it when needed, and upgrade the entire site when necessary. You can do business as usual, while we manage your changes. EBTCO.com will report on how such management and maintenance could benefit the client during the evaluation.